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The Ultimate Marketing Plan, by Dan Kennedy

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!

Kennedy, Dan. The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark, (Paperback) Avon OH, Adams Media, 2006.

--T. Eastman
--September 4, 2006
--Wichita, KS USA

"Maybe its my rural Kansas upbringing, but I really connect with Dan Kennedy's no-nonsense writing and speaking style. I've read literally hundreds of the most important business books and I'd put Dan Kennedy's importance and influence only just behind that of Napoleon Hill's. Read his material, attend his seminars, and for the love of everything that's holy, study his examples."

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